10 tips for getting started with digital lead management Display contents

The digital transformation puts all the internal and external processes of a company to the test. How should a company be set up in 2016 to operate successfully in an increasingly digitised world? This question of course also concerns the marketing department: The changed buying behaviour of potential customers, the growing number of communication channels and the changing laws on handling personal data make it increasingly difficult to attract new customers. The heart of any modern marketing strategy is therefore professional lead management in conjunction with efficient e-mail marketing.
Read more


Checklist: How to generate and qualify legally compliant leads

Checklist: How to generate and qualify legally compliant leads

The most important and biggest challenge for companies is attracting the interest of potential customers and then converting them into actual customers. The solution: e-mail and inbound marketing in conjunction with professional lead management. However, if you want to organise this process in a legally compliant manner, you have to comply with a number of legal framework conditions. These include the Federal Data Protection Act (BDSG), the Telemedia Act (TMG), the Civil Code (BGB) and the Law against Unfair Competition (UWG). It is not easy to keep track of all this. To avoid running the risk of receiving a warning letter or even being punished with a fine, companies must comply with all the legal requirements. These requirements are shown in the following checklist by SC-Networks, producer of the e-mail marketing automation solution Evalanche (www.evalanche.com).
Read more


The top 10 content formats for successful lead management

The top 10 content formats for successful lead management

Attract new customers with useful content
To draw attention and to attract new customers, many companies rely on inbound marketing in conjunction with professional lead management. The growing number of channels and touchpoints, however, makes it increasingly difficult to address potential customers in a targeted manner during their customer journey. It is crucial to provide a useful message at the right time and via the appropriate channel – and, of course, in a suitable format. SC-Networks, producer of the Evalanche (www.evalanche.com) e-mail marketing automation solution and specialist in automated lead management, presents the top 10 content formats for successful lead management (in alphabetical order):
Read more


netz98 develops Magento interface for EVALANCHE

netz98 develops Magento interface for EVALANCHE

As a certified Magento Gold Solution Partner specialised in e-commerce, netz98 new media GmbH has developed a highly flexible data interface between the shop system Magento Enterprise and e-mail marketing automation solution Evalanche from SC-Networks GmbH. The focus was on modularity and flexibility. Its design as a cleanly encapsulated module and its high test coverage in programming gives netz98 the capability of optimally customising the connection of Evalanche for all customers at any time.

Read more


EVALANCHE helps Phoenix Contact boost its global customer communication to the premium level

EVALANCHE helps Phoenix Contact boost its global customer communication to the premium level

Phoenix Contact, based in Blomberg Westphalia, employs over 12,800 people worldwide and is the global market leader for components, systems in the field of electrical engineering, electronics and automation. The corporate group comprises more than 50 proprietary sales companies and a further 30 agencies in Europe and overseas.

Read more


KYOCERA Document Solutions utilises EVALANCHE for its international e-mail marketing

KYOCERA Document Solutions utilises EVALANCHE for its international e-mail marketing

KYOCERA Document Solutions bets on Evalanche once again. International rollout in over 17 countries.

After KYOCERA Document Solutions, Germany, had successfully made use of Evalanche for e-mail marketing back in 2006, the company, in search of an e-mail marketing tool that would be uniform across the group for the EMEA region, has once again relied on Evalanche.

Read more


SC-Networks honored for its innovative ideas

SC-Networks honored for its innovative ideas

Ranga Yogeshwar honors the most innovative medium-sized companies/SC-Networks GmbH in Starnberg is one of the “Top 100”
Starnberg – They possess excellent inventive talent and exemplary innovation processes, and they successfully bridge the gap between idea and market success: the most innovative medium-sized companies in Germany. On June 22 in Friedrichshafen, Ranga Yogeshwar presents them with the “Top 100” quality seal. The Starnberg-based company SC-Networks GmbH is one of the awardees.

Read more


Red Hat – International B2B newsletter now with EVALANCHE

Red Hat – International B2B newsletter now with EVALANCHE

After seeking an open solution for international B2B communication, Red Hat has chosen EVALANCHE, as this is the best method of fulfilling the aims of the world’s largest provider of Linux and open source technology – increased independence and greater flexibility for e-mail marketing.
Read more


Online business at Ahrens+Sieberz is growing thanks to its email marketing with EVALANCHE

Online business at Ahrens+Sieberz is growing thanks to its email marketing with EVALANCHE

Ahrens+Sieberz, one of Europe’s leading mail order plant companies, has chosen EVALANCHE to bolster its online business. Using modern e-mail marketing, the company now sends out information regularly in newsletters along with the company’s diverse range of plants.
Read more


KUKA deploys EVALANCHE for its worldwide B2B communications

KUKA deploys EVALANCHE for its worldwide B2B communications

KUKA Roboter GmbH, one of the world’s leading suppliers of industrial robots, has recently begun using EVALANCHE for its international e-marketing and automated marketing campaigns.
Read more


VI Hotels uses EVALANCHE for its high-quality communications with guests.

VI Hotels uses EVALANCHE for its high-quality communications with guests.

The hotel management company Vienna International chose EVALANCHE after searching for a solution to update its e-mail marketing strategy. The key reasons for this were – in addition to the innovative features and ease of use – the multi-client support in EVALANCHE with clearly defined access rights and workspaces for hotels in ten European countries.
Read more


Optimal opts for EVALANCHE in e-mail marketing

Optimal opts for EVALANCHE in e-mail marketing

OPTIMAL AG & Co. KG has successfully offered spare parts and other product for motorised vehicles since 1992, enjoying dynamic rates of growth. The supreme company goals include the quality of the products and the high service standard for maximum customer satisfaction.
Read more


Innovative EVALANCHE e-mail marketing power at Kapsch CarrierCom

Innovative EVALANCHE e-mail marketing power at Kapsch CarrierCom

The globally active Austrian-based Kapsch CarrierCom has recently started using EVALANCHE for its e-mail communication. The goal of automating campaigns, coupled with a professional appearance was implemented within a very short space of time and represents a tangible improvement.
Read more


ARP: international B2B e-marketing communication with EVALANCHE

ARP: international B2B e-marketing communication with EVALANCHE

ARP is one of the largest online providers of IT systems and accessories in Europe. Recently, the company has starting using EVALANCHE in the countries D, A, CH, F and NL in order to inform its existing and prospective B2B customers at regular intervals by newsletter about promotional offers and innovations from the IT world. The decisive factors in the decision by ARP to opt for EVALANCHE are the open architecture of the system, the multi-client capability, multilingualism and superb operability of the numerous premium functions.
Read more


GROFA opts for EVALANCHE for lead generation

GROFA opts for EVALANCHE for lead generation

GROFA GmbH, which has been a specialist in cycling sport for more than 30 years, took over another innovative brand, GoPro, for high-quality, compact HD cameras and accessories for extreme sports in 2011. The strategic market introduction concept for this was developed by the Rosenheim-based agency Federkiel & Partner – with completely new web pages and with e-mail marketing campaigns and social media for lead generation and customer maintenance based on EVALANCHE.
Read more


Evalanche as the first e-mail marketing solution with TÜV SOUTH certificate

Evalanche as the first e-mail marketing solution with TÜV SOUTH certificate

After completion of comprehensive software quality audits, EVALANCHE is now the world’s first e-mail marketing solution to be awarded the certificate from the TÜV SOUTH Product Service”. The audits and software tests carried out covered the areas of functionality and data security.
Read more


Grand City Hotels and Resorts trust EVALANCHE

Grand City Hotels and Resorts trust EVALANCHE

The Grand City Hotels and Resorts Group has recently opted for EVALANCHE in 100 hotels in Europe. Since EVALANCHE has been in use, the number of qualified subscribers and the conversion rate has been constantly rising.
Read more


Spielwarenmesse eG modernises its international B2B communication with EVALANCHE

Spielwarenmesse eG modernises its international B2B communication with EVALANCHE

Spielwarenmesse eG has opted for EVALANCHE to manage its international e-mail marketing. The organisers of the International Toy Fair in Nuremberg can thus organise the demanding international B2B communication of the company more simply and in a more targeted manner than to date. The trade fair team is in contact with 2,700 exhibitors from 63 countries and 79,000 visitors from 114 countries for the world’s largest specialist fair in the toy industry.
Read more


New – EVALANCHE CRM interface now with SAP certificate

New – EVALANCHE CRM interface now with SAP certificate

The SAP CRM interface of EVALANCHE has become one of the first e-mail marketing solutions worldwide to be awarded a certificate by SAP. This was preceded by a development and validation process lasting several months. With it, data from SAP CRM can now be integrated even more easily into EVALANCHE at the click of a button.
Read more


EVALANCHE compliant with new DDV code of honour

EVALANCHE compliant with new DDV code of honour

On 23 February 2011, the German Dialogue Marketing Association (DDV) issued a new and extended code of honour for e-mail marketing. With EVALANCHE, SC-Networks was one of the first companies to commit to this joint understanding of ethical principles in dialogue marketing.
Read more


With EVALANCHE to concerts by David Garrett and Peter Maffay

With EVALANCHE to concerts by David Garrett and Peter Maffay

Concert-goers can gain up-to-date information from Deutsche Entertainment AG (DEAG) in line with their requirements and can book tickets for the concert hall or open-air early on. Simply subscribe to the EVALANCHE newsletter on the DEAG homepage.
Read more


EVALANCHE generates additional increase in turnover at PHILIPP PLEIN

EVALANCHE generates additional increase in turnover at PHILIPP PLEIN

The first mailings of the newsletter campaign already inspired the company PHILIP PLEIN to generate a major increase in turnover. Meaningful statistics and reports on EVALANCHE document the direct path taken by the customers from the newsletters to their orders in the shop.
Read more


EVALANCHE: synchronous with CRM and Co. at all times

EVALANCHE: synchronous with CRM and Co. at all times

An end to stand-alone solutions

The connection of e-mail marketing solutions to the company’s own database is an absolute must for companies. Customer data in the CRM, in shops and e-mail marketing should not have a life of their own. EVALANCHE synchronises customer data in line with cycles and in real time with your requirements.
Read more


Hausgrohe refines its B2B e-mail marketing with EVALANCHE

Hausgrohe refines its B2B e-mail marketing with EVALANCHE

The company, founded by Hans Grohe in 1901 in Schiltach/Black Forest, has developed as the Hansgrohe Group into one of the few global players in the international sanitation industry over the past few years.
Read more