ARP: international B2B e-marketing communication with EVALANCHE

ARP is one of the largest online providers of IT systems and accessories in Europe. Recently, the company has starting using EVALANCHE in the countries D, A, CH, F and NL in order to inform its existing and prospective B2B customers at regular intervals by newsletter about promotional offers and innovations from the IT world. The decisive factors in the decision by ARP to opt for EVALANCHE are the open architecture of the system, the multi-client capability, multilingualism and superb operability of the numerous premium functions.

Paula Haas, marketing expert at ARP Switzerland:”The new solution offers us greater flexibility in the deign of a newsletter for more successful one-to-one marketing with individualised content.The simple creation of target groups is very useful. Other work processes also work more fluidly. Templates, once drawn up, can be filled with content quickly and in a user-friendly manner, even without HTML knowledge. And to optimise our success, EVALANCHE offers us a rapid A/B split test – for the selection of the most successful newsletter variant. All in all, we were able to save substantial costs with EVALANCHE, while increasing turnover.”

Freely configurable and decentral encapsulated work areas for the individual national companies are another highlight. With EVALANCHE, each division below the ARP account can assign access rights and roles for users independently. Each user can freely select the respective language.

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