The most important and biggest challenge for companies is attracting the interest of potential customers and then converting them into actual customers. The solution: e-mail and inbound marketing in conjunction with professional lead management. However, if you want to organise this process in a legally compliant manner, you have to comply with a number of legal framework conditions. These include the Federal Data Protection Act (BDSG), the Telemedia Act (TMG), the Civil Code (BGB) and the Law against Unfair Competition (UWG). It is not easy to keep track of all this. To avoid running the risk of receiving a warning letter or even being punished with a fine, companies must comply with all the legal requirements. These requirements are shown in the following checklist by SC-Networks, producer of the e-mail marketing automation solution Evalanche (www.evalanche.com).
Checklist for legally compliant lead generation and qualification:
Comprehensive e-book for free download (only available in German)
This checklist and a lot of additional information are included in the e-book: “E-Mail-Marketing und Lead Management rechtskonform gestalten” (Legally compliant e-mail marketing and lead management). The e-book provides an overview of the data security and data protection requirements that must be taken into account for e-mail marketing and lead management – from selecting the software provider to preparing and planning campaigns through to the concrete designing of e-mails and forms.
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