EVALANCHE continues on its innovation strategy – Release 3.6 now online

With the release 3.6. the e-mail marketing solution EVALANCHE is expanding its unique multi-client capability further – which will greatly benefit primarily agencies and internationally active companies. Here, we are presenting you with the top 6 from around 100 innovations.

The unique usability concept

The new release improves the simple work flow, which is highly appreciated in any case, to include further important features. If, e.g. in the creation of a new newsletter article, a user has forgotten to import the right picture or to create the target group necessary for individualisation, they can carry out the configuration steps necessary for this in parallel. The work step that is interrupted does not have to be started right from the beginning. The creation of a newsletter thus becomes around 25-50% more efficient. This saves time and money.

The Global Enterprise Manager

Agencies and globally active companies that administer several clients under a master account can now work even more cost-effectively with EVALANCHE. Objects such as address profiles, image, news and templates that are intended for all areas can be centrally created and maintained and provided in sub-accounts. Examples are multilingual newsletters, corporate news such as success reports, quarterly figures and annual results, training documents, logos, corporate and product images and style guides.

With EVALANCHE, all the decentralised areas can now also use the currently released objects at the same time.

In other words, e-mailings or newsletters based on a global template can be administered by a central organisation. Time-consuming search and multiple work is a thing of the past.

The industry-comparison in real time

Who wouldn’t like to know what the success indicators of a campaign are compared to the industry average?EVALANCHE supplies industry-based comparison values at the click of a button. And thus also the quality – with important information for possible improvements in  future campaigns.

The rescue centre for own back-ups

Critical activities with address data, e.g. import of new data from other sources, do not always lead to the desired result. Data are overwritten or deleted by mistake. With EVALANCHE, a data back-up always runs automatically in the background.

A new feature with release 3.6 is that customers can now restore their secured data on their own – entirely without any service support from us.

Even greater reach

The release 3.6 now also offers a direct connection to the Social Network XING via SWYN (Share with your Network)  – in addition to the already integrated links for Twitter, Facebook, Google Bookmarks, MySpace and Delicious and can be used with immediate effect. EVALANCHE supplies the success data for this – in live statistics and reports.

New mobile checks

With the Apple iPad, the EVALANCHE mobile check now checks a new candidate for the best-possible presentation. In the same way as the already supported Blackberry, iPhone, Windows Mobile and Symbian OS. The release 3.6 thus ensures that your newsletters are also optimally shown on the displays of new mobile systems. Any necessary corrections can be detected and corrected early on before they are sent.

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