GROFA opts for EVALANCHE for lead generation

GROFA GmbH, which has been a specialist in cycling sport for more than 30 years, took over another innovative brand, GoPro, for high-quality, compact HD cameras and accessories for extreme sports in 2011. The strategic market introduction concept for this was developed by the Rosenheim-based agency Federkiel & Partner – with completely new web pages and with e-mail marketing campaigns and social media for lead generation and customer maintenance based on EVALANCHE.

Quality addresses

The social share function of EVALANCHE is particularly valuable in lead generation. Each newsletter content can thus be disseminated in a very simple way via social networks, e.g. via the GoPro fan page at Facebook. The company acquires new subscribers on a continuous basis via the EVALANCHE forms used.

EVALANCHE takes on the entire legally compliant double opt-in process. Only quality addresses land in the database – with explicit approval for their use for e-mail marketing purposes.

Newsletter campaigns
Based on these quality addresses, the first B2B and B2C campaigns are underway for the market introductions of Giro.com and GoPro.com

Thomas Federkiel, managing director of the agency FEDERKIEL & PARTNER on this:”With EVALANCHE, the generation of leads has never been easier:We can configure forms for every possible use, e.g. to order attractive orders or to disseminate relevant product information simply by the Editor – and adapted to the corporate design of the customer and integrated in websites, microsites or newsletters in just a few steps.”

About GROFA GmbH
GROFA GmbH with its registered office in Bad Camberg has developed into one of the most important German bicycle wholesalers and distribution companies over the last 30 years. The world’s most successful and fastest racing cyclists, mountain-bikers and triathletes win their races with original parts from GROFA. Everyday and occasional cyclists also find high-quality and innovative offers at GROFA for more fun when cycling – on and with two wheels. Under the label Giro.com, GROFA markets helmets, gloves and shoes for cycling as well as helmets and goggles for snowboard and skiing. With the new brand GoPro.com, GROFA offers compact and robust HD cameras for high-quality action shots in fun and extreme sports – with accessories for fixation on helmets or on the sports equipment.




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