Optimal opts for EVALANCHE in e-mail marketing

OPTIMAL AG & Co. KG has successfully offered spare parts and other product for motorised vehicles since 1992, enjoying dynamic rates of growth. The supreme company goals include the quality of the products and the high service standard for maximum customer satisfaction.

 The initial situation

In B2B communication, e-mail marketing offers a host of advantages; the current trend towards mobile marketing makes the newsletter an omnipresent, powerful communication instrument thanks to its permanent availability via Smartphones and mobile devices. Up to now, however, e-mail marketing at OPTIMAL has been implemented without professional newsletter software.

 The use of EVALANCHE

A change in system was necessary; several e-mail solutions were evaluated – OPTIMAL opted for EVALANCHE. “We could call it a quantum leap. In direct comparison with competitors, EVALANCHE can be operated very intuitively,” confirms Gürhan Özman, marketing coordinator and project manager. “We were won over by the easy editing of articles, the media administration and the clearly arranged folder structure, as well as the professional support, from the initial contact to the current support.”

The meaningful reports, the multi-lingual support of the template and the automatic picture gallery rounded off the positive overall impression. The result is a constant guaranteed stream of communication to the global customers. “We feel that our decision in favour of e-mail and mobile marketing has been confirmed with an effective product. I am also convinced of that by our positive reader feedback,” says Özman, in conclusion.

Gürhan Özman, Marketing Koordinator
Gürhan Özman, Marketing Coordinator

About Optimal
OPTIMAL AG & Co. KG has successfully offered spare parts for axles, brakes, steering and other car wear-and-tear parts since 1992. The company supplies the independent spare parts market with parts that it purchases from international production partners, original equipment manufacturers and quality suppliers. As a company that has remained clear, structured and transparent in spite of strong growth, OPTIMAL AG & Co. KG enjoys the benefit of great flexibility and a high identification of the employees with the operations. A high readiness for delivery and excellent services are guaranteed by state-of-the-art communication and logistics as well as a large stock. All products are of a high quality and correspond to the European and international standards for the spare parts market, such as the manufacturer standards TS 16949, QS 9000, VDA 6.1.; ISO 9001:2000 and in particular also the GVO No. 1400/2002.

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