After seeking an open solution for international B2B communication, Red Hat has chosen EVALANCHE, as this is the best method of fulfilling the aims of the world’s largest provider of Linux and open source technology – increased independence and greater flexibility for e-mail marketing.
Benjamin Kussmaul, marketing specialist at Red Hat’s EMEA headquarters in Munich, explains: “High-quality campaigns can be easily, intuitively and cost-effectively designed using EVALANCHE and sent to precise target groups.” In this way, the crossmedia functionality of EVALANCHE supports the innovative demands of Red Hat. “In Red Hat’s international environment, multilingualism is just as important as the planned synchronisation of data with our Salesforce CRM system via a standardised connector,” adds Kussmaul. “High service quality is of particular value for our daily work. We get professional, first-hand problem solutions quickly from just ‘round the corner’, a stone’s throw from Munich.”
Red Hat, Inc.
In the future, there are plans to also involve the partners in the centrally managed and standardised e-mail marketing communication.
About Red Hat, Inc.
Red Hat, the world’s leading provider of open source solutions and an S&P 500 company, is headquartered in Raleigh, North Carolina with more than 70 offices spanning the globe. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with cloud, virtualization, applications, management, storage and service-oriented architecture (SOA) solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware. Red Hat also offers support, training and consulting services to its customers worldwide. Learn more: www.redhat.de
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