The hotel management company Vienna International chose EVALANCHE after searching for a solution to update its e-mail marketing strategy. The key reasons for this were – in addition to the innovative features and ease of use – the multi-client support in EVALANCHE with clearly defined access rights and workspaces for hotels in ten European countries.
Sabine Maschler, PR & marketing expert at the VI Hotels headquarters in Vienna, comments on what the company was looking for: “Multi-client and multiple language support are a must for us because we work with many hotels in Europe. Here it is essential to set up a number of clients independently because our locations are operated separately. For each client, different users can then be set up and configured with different access rights. To improve organisation, there are different workspaces clearly separated from one another. It also makes us completely independent when it comes to system management.”
Vienna International Hotels & Resorts uses e-mail marketing to send out information about the company’s special offers, campaigns and news to guests and business partners. “EVALANCHE makes the day to day tasks straightforward and intuitive,” says Sabine Maschler. “And if we have problems using the software, there is a competent and speedy support service to assist us – even for everyday types of inquiries.”
PR & marketing expert
Vienna International Hotels & Resorts
About Vienna International Hotelmanagement AG
Founded in 1989, the hotel group Vienna International Hotel Management AG operates and has developed a total of 32 first-class hotels and resorts as well as two hotel projects on the basis of individual management contracts. The company portfolio, which also includes one of the world’s leading hotels, consists of city hotels, resort hotels, spa hotels and conference hotels.
The hotels are located in ten different European countries: Austria, Czech Republic, Poland, Croatia, France, Germany, Romania, Slovakia and Russia as well as a project in Belarus. In addition to international leisure products in places like Loipersdorf, Salzburg, Carlsbad and Opatija, the focus of the destinations is on business centres like Salzburg, Munich, Berlin, Paris, Prague, Cracow, Łódź, Bucharest, Ekaterinburg and Vienna.
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