With EVALANCHE to concerts by David Garrett and Peter Maffay

Concert-goers can gain up-to-date information from Deutsche Entertainment AG (DEAG) in line with their requirements and can book tickets for the concert hall or open-air early on. Simply subscribe to the EVALANCHE newsletter on the DEAG homepage.

With EVALANCHE, DEAG Deutsche Entertainment AG has developed into one of the leading providers of live entertainment and the largest organiser of classical events for modern dialogue marketing.

The company advertises more than 1,000 events per year from the fields of rock/pop, classical and hit melodies as well as show and gala events via the e-mail marketing solution. With Group companies in Germany, the United Kingdom and Switzerland as well as venues in Frankfurt am Main and Zurich, DEAG generates an annual turnover of approx. EUR 130 million. For this environment, EVALANCHE has best met the demanding requirements of DEAG with regard to a centralised dialogue marketing of all competitors.

Johannes Lehmpfuhl, Marketing and New Media Manager, says on this:

“The complete and innovative range of functions and the open architecture of EVALANCHE was decisive.

The multi-client capability of EVALANCHE simplifies the central maintenance and usage of more than 30 templates of the different DEAG companies and dialogue marketing campaigns. Easy operation, excellent tracking of campaigns and differentiated target group management are the turbo for our day-to-day work.

We can design and send out information on advance sales starts, concert highlights and our products in a more individual, targeted and faster manner than ever before with EVALANCHE. “In addition to event highlights and publications by the music label and music publishers DEAG Music, the promotion for fan products of the artists David Garrett and Peter Maffay is also running via EVALANCHE.

The integration of the partner company Ticketmaster into the DEAG marketing group is also planned.




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