IDS Scheer AG plans international e-mail marketing roll-out with EVALANCHE.

“Our internationally active software and consultancy company was looking for a new and reliable provider for e-mail offers. We were convinced by EVALANCHE due to its good value for money and the extensive, personal care and consultation we received from SC-Networks.

With SC-Networks as a partner, we want to continue to develop and individualise our e-mail marketing. In the future we will be relying on EVALANCHE!”

IDS Scheer AG
Judith Kley-Steverding, Direct Marketing
ids-scheer.de

Interview:

Ms. Kley-Steverding, why did you look for alternative direct marketing solutions?

Our internationally active software and consultancy company, based in Saarbrücken, develops solutions for business process management in companies and local authorities. With the ARIS platform for process excellence, IDS Scheer provides a complete, integrated instrument portfolio for strategy, design, implementation and controlling business processes. Effective, individual client communication is an essential part of our marketing. For a long time we used e-mail offers for marketing purposes but were looking for a new, reliable provider.

Why did you choose EVALANCHE from SC-Networks?

We looked at a lot of offers but we were convinced by EVALANCHE due to its good value for money and the extensive, personal care and consultation we received from SC-Networks.

How will EVALANCHE be implemented in your company and what advantages will the solution bring?

We use EVALANCHE to send marketing-oriented e-mails to clients. With EVALANCHE we can design the mailings exactly as we wish – partially standardised and personalised. The standardised templates will also be used in our foreign branches; this helps us guarantee our corporate identity. Of course the cost factor also plays a role. When compared to other marketing instruments, e-mails are considerably cheaper but are also individual and of high quality due to the personalisation options.

What are your conclusions from the introduction of EVALANCHE and what are your expectations and aims for the coming years?

With EVALANCHE we can reliably send partially standardised, personalised e-mails at any time. This solution is currently being intensively used in our headquarters as well as in three branches. In the future we would like to expand the use of EVALANCHE within our company, extend our e-mail marketing and continue to individualise the e-mails. This will enable us to better meet the requirements of our clients all over the world.


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